Content creator
Paid collabs on @with_jadey, planned, filmed and edited for my food, beauty and lifestyle audience.
- Reels & TikToks
- Stories
- Event & launch coverage
Content creator · Social media management · UGC
If you can imagine it, I can film it.
I'm Jade. I take your brand's ideas off the moodboard and onto everyone's feed.
35K+
Followers across Instagram & TikTok
500+
Partners across Australia, Vietnam & Korea
2019
Creating short-form content since
2×
Masters in Marketing & Project Mgmt
What I do
Three ways to work together
Social media management
Your channels handled end to end, from calendar to reporting.
- Content pillars & calendar
- Captions & scheduling
- Monthly reporting
UGC
Natural, voiceover-led product videos for your own ads and pages.
- Hooks & variations
- Voiceover scripts
- Raw + edited files
Niches
Food & beverage/Beauty/Lifestyle
Highlights
Selected collabs
Brand highlights
Brands I've worked with
Restaurants, cafés & drinks
McDonald'sThe Boiling CrabBorngaEnze BakeryGelatissimoAnita GelatoShareteaCoCoIce Kirin BarFreoFunky Food
Food & grocery
WoolworthsThai Kee IGANational PiesYoufoodzAyamPenottiHo Mai FoodsGolden WokHong Kong Dim Sim KitchenPumpKmall09
Beauty & skincare
LaneigeNeutrogenaAveenoDr.GW CosmeticsNudie GlowAHCd'AlbaTorridenAnuaLe TanBeauty AmoraReju-AllDr. NineteenYesStyleLucyfox
Home & tech
KitchenAidFujifilmCASETiFYBelkinMOFTMideaTinecoCorelleOfficeworksPanasonicBing Lee
Lifestyle, fashion & others
SpotifyMUJIMinisoKoko AmusementMov'in BedSnapChangeElanco AdvocateTavo
and many more
How it works
Brief to posted
- 01
Brief & ideas
We lock in your goal, audience and the hooks worth testing.
- 02
Plan
You approve concepts, scripts and the shot list before anything is filmed.
- 03
Shoot & edit
I film, edit and voice it, then you get one round of consolidated feedback.
- 04
Post & report
Files delivered, or posted and reported on if I'm managing your socials.
Portfolio
Brand collabs
Collaborations sorted by niche, then earlier brand work. Tap a video to play it with sound.
Earlier work
Past collabs
Woolworths × National Pies
Midea × Bing Lee
McDonald's
Laneige
Aveeno
Dr.G
Dr.Melaxin
Neutrogena
W Cosmetics
Miniso
Spotify
Halara
Lewkin
Sandwich?
Sharetea
EatClub
Golden Nest
Chard
Bzez
Snap
Tineco
Belkin
Super Marshmallow
Gelatissimo
Nutra Organics
KHAO • SOI
Henry Lee's
Celsius Coffee & Dining
Norimono
Izakaya Mitto
Rhodes Central
Modeo
Chaffic
Keydom
Mind Games
Retreat Yourself
Refine
Eivia
Client work
Made for clients
Content I create for brands to post on their own channels, in two parts: UGC and social media management.
UGC
3+years creating UGC
1,000sof videos delivered
I've been making UGC for these brands for over 3 years, with thousands of videos filmed and edited for their pages and ads. What you see here is just a few highlights.
More stores I create UGC for11 stores
Crunch Roll
Dolcetti Pasticceria
The Savoury Dining and Bar
Lush Bowl 'n' Roll
Phin Coffee
Reborn Cafe
Vietfull Marrickville
Viet Viral
VietVibe
Banh Mi So Good
BEP
Social media management
10 brands managed3years managing socials
100+clients & partners
I plan, shoot, post and report for F&B and beauty brands, using content, influencer partnerships and events to grow their reach and their sales. Here are three case studies.
Current client · Burwood & Marrickville
Reborn Cafe
A café and brunch spot near Burwood station and in Marrickville. In a crowded market, Reborn wanted to refresh its menu and rebrand as a Vietnamese-Aussie fusion brunch spot that looks great on Instagram.
Challenge
- Hard to stand out among Burwood and Marrickville cafés
20–25%monthly sales growth
+20%engagement each month
What I did
- Created eye-catching content and kept the brand consistent across social media
- Invited food bloggers and influencers to build word-of-mouth
- Helped create trendy new menu items to bring in 16–25 year olds and locals
- Used SEO-friendly hashtags, optimised posting times, and engaged with followers in real time
Results
- 20–25% monthly sales increase, especially on weekends
- Social interactions and customer engagement up 20% each month
- Became one of Burwood and Marrickville's popular specialty cafés with a loyal customer base
Current client · Rhodes, Hurstville & Newington
Madam Pho
A Vietnamese restaurant known for authentic flavours, a big menu and a family-friendly feel. Madam Pho wanted a stronger online presence and more foot traffic across its three locations.
Challenge
- Limited brand awareness on social media
- Low engagement on Instagram and Xiaohongshu
+30%Instagram engagement in 3 months
2platforms: Instagram & Xiaohongshu
What I did
- Built a consistent visual identity with photography and short-form videos of signature dishes, chefs and customers
- Managed Instagram and Xiaohongshu with polls, Q&As and behind-the-scenes content
- Partnered with food influencers and creators for authentic reviews
- Ran giveaways, lucky draws and an exclusive loyalty program
Results
- 30% increase in Instagram engagement within three months
- Higher brand awareness, foot traffic and customer visits
- Stronger Xiaohongshu presence, bringing in more Chinese-speaking customers
- A loyal online following that improved retention and credibility
Current client · Strathfield
Lush Bowl 'n' Roll
A Vietnamese street food restaurant serving fresh, bold dishes to locals, young professionals and students, aiming to stand out and build a loyal crowd.
Challenge
- Strong competition from casual dining spots in Strathfield
- Needed more brand awareness and social presence
+40%revenue in 3 months
8%avg engagement rate
5K+accounts reached in 30 days
What I did
- Built a content strategy around signature dishes, kitchen moments and customer experiences
- Shot photography and short-form videos showing off the street food menu
- Managed socials with targeted hashtags, interactive stories and local content
- Partnered with food bloggers, influencers and local creators
- Ran mini games and limited-time promos for students, young diners and locals
Results
- 5K+ accounts reached on Instagram in 30 days, with 39.9% new followers, all organic
- 40% revenue increase within the first 3 months
- 8% average engagement rate on posts
- Sales up 10–15% each month, plus positive Google reviews
More brands I manage7 brands
Lash design studio · Sydney CBD & Burwood
Kathryn Beautyco
20K+accounts reached
30%engagement each month
+50%monthly sales growth
- Lash sets and courses consistently sell out
Vietnamese restaurant · Canley Vale & Bankstown
Hanoi Flavors
20K+accounts reached
50%engagement each month
+150%monthly sales growth
- Around 50% revenue growth within 3 months
Dessert café · Sydney CBD
Bellucci Desserts & Café
+20%sales since I started
Up to 100%growth since the start
- Spread the word locally, and Bellucci is now well known among locals
Nail & lash salon · Riverwood
Saka Beauty
4K+accounts reached each month
10%engagement each month
+50%bookings
- Always fully booked since we started working together
Vietnamese restaurant · Chatswood
Phood Chatswood
5K+accounts reached
10%engagement each month
+30%revenue in 3 months
Vietnamese street food · Marrickville
Vietfull Marrickville
3K+accounts reached
30%engagement each month
25–30%monthly sales growth
Bánh mì · Mt Druitt & Melrose Park
Crunch Roll
5K+accounts reached
20%engagement each month
+20%revenue in 3 months
- Instagram and TikTok content: menu launches, food photography and short-form videos
About Jade
A marketer who films her own briefs.
I'm a Sydney-based content creator, social media manager and UGC creator, making food, beauty and lifestyle content since 2019.
I started with healthy cooking videos and grew into food, beauty and lifestyle, working with 500+ partners across Australia, Vietnam and Korea, including Woolworths, Laneige and McDonald's along the way.
By day I work in marketing and communications, so every piece has a job: a hook that stops the scroll, a clear message, and results you can report on.
Tools
CapCutCanvaAdobe
Experience
The CV bit
Current
Projects & Promotions CoordinatorCASS Care
2019 – now
Content Creator@with_jadey · food, beauty, lifestyle
Agency
Influencer MarketingMymo Media
Agency
Digital MarketingIntelligence4Start
2023 – 2024
Retail AssistantAPG&Co
2022 – 2024
Retail AssistantCotton On
Education
Master of Marketing
Master of Project Management
So the creative gets planned properly, delivered on time, and still performs.